Privacy Policy (Brother Industries, Ltd. Industrial Equipment Business)

1.1 Personal Information We Collect Directly From You

The categories of Personal Information that we may collect directly from you include the following:

1. personal details (e.g. name, date of birth, job title);
2. contact details (e.g. phone number, email address, postal address or mobile number);
3. payment details and other information related to any transaction that you enter with us;
4. if you are a customer, serial numbers of your Brother products;
5. (we may be able to identify you through your serial number if you have registered your Brother products with us or any of our Brother Group companies, or if you have created an account on our websites and/or subscripted to any services of any of our Brother Group companies);
6. IP addresses and MAC identifiers (while you access our websites and other online service);

1.2 Personal Information We Collected From Other Sources:

We may collect your Personal Information from other sources that are legally permitted, including through company directories, phone directories and/or credit information provided by credit companies. Such Personal Information includes the following:

1. personal details (e.g. name, date of birth, job title, credit information);
2. contact details (e.g. phone number, email address, postal address or mobile number);

2.1 If you are a customer, we use your Personal Information to:

1. ensure that our records are kept accurate and up to date;
2. comply with legal obligations to which we are subject;
3. check and maintain quality control;
4. develop our products and services, carry out improvement of our products and services and market analysis, ensure correct functioning of logistics and check stocks;
5. fulfill our contractual obligations to you, including:
   • provide you with customer service, after sale support and software updates;
   • ship products to you;
6. recall products:
7. provide information about our products, exhibitions, campaigns, etc.:
8. distribute advertisements related to our products and services:
9. conduct marketing research, data measurement and analysis to deliver appropriate advertisements:
10. respond to inquiries and requests such as requests for information.

2.2 If you are a business partner, we use your Personal Information to:

1. conduct credit checks on business partners prior to transactions;
2. ensure the accuracy of records containing Personal Information related to transactions, responding to and confirming inquiries, and other communications (including appointments for business transactions and information about our products, exhibitions, campaigns, etc.);
3. develop our products and services, carry out improvement of our products and services and market analysis, ensure correct functioning of logistics and check stocks;
4. verify your identity when you visit our company as a representative of a business partner;
5. fulfill our contractual obligations to you, including:
   • pay invoices;
   • grant business partners access to our premises when requested under the contract;
6. comply with legal obligations to which we are subject;
7. distribute advertisements related to our products and services;
8. conduct marketing research, data measurement and analysis to deliver appropriate advertisements;
9. respond to inquiries and requests such as requests for information.

2.3 If you are a shareholder, we use your Personal Information to:

1. comply with legal obligations to which we are subject;
2. implement measures for shareholders such as questionnaires;
3. carry out shareholder management based on laws.

2.4 If you are a job applicant, we use your Personal Information to:

1. provide you with information on recruiting and contact you;
2. carry out operational control for recruiting;
3. respond to your inquiry.

2.5 If you are a retiree, we use your Personal Information to:

1. manage records regarding you during your continuance in office;
2. carry out management of retirees such as the work related to social insurance;
3. respond to your inquiry.

4.1 We will not provide Personal Information to third parties unless we obtain the consent of the individual or are required by law. However, as described below, in cases where the handling of Personal Information is entrusted to the extent necessary to achieve the purpose of use, in cases of mergers, etc., or in cases where personal information is used jointly with a specific person, Personal Information may be provided to a third party outside our company or this Business without obtaining the consent of the individual.

1. Cloud Service Providers
   In order to store data in the cloud, we partner with and outsource operations to cloud service providers, including Microsoft and Amazon.
2. Service Providers
   We may outsource to external service providers the sending of newsletters and marketing emails, email and messaging service support, data analysis services, and payment and order processing.
3. Brother Group companies
   The Brother Group companies are our subsidiaries, and we work closely with the Brother Group companies to carry out our business. Personal information may be shared with the Brother Group companies.
   • Personal Information to be shared
     The serial number of the product used by the individual, purchase history, browsing history, and information related to inquiries to the Business (including name, contact information, and in the case of a person in charge at a business partner, information on the person's affiliation)
   • Purpose of joint use
     • marketing, market and data analysis for product and service development, and responding to inquiries;
     • make appointments for new or existing transactions with this Business or Brother Group companies, and to inform you of products, exhibitions, campaigns, etc.;
     • share information necessary to achieve the purposes set out in paragraph (1) and (2) above, as well as in Sections 2.1 and 2.2 of this Privacy Policy, in business or transactions conducted jointly with Brother Group companies
   • Person responsible for managing Personal Information when it is jointly used Brother Industries, Ltd. Industrial Equipment Business Division (Address: 1-5 Kitajizoyama, Noda-cho, Kariya, Aichi, 448-0803, Japan)
4. National government agencies, local governments, or parties commissioned by them. When it is necessary for us to cooperate with these parties in carrying out the duties prescribed by law, we may share your personal information with these parties.
5. In the event of a merger, business transfer, or other business succession, we may share your Personal Information with a third party that succeeds all or a substantial part of our Business. In the event that Personal Information is shared as a result of such business succession, we will endeavor to ensure that the successor entity uses the information in a manner consistent with this Privacy Policy.

5.1 In order to prevent unauthorized access to, loss, falsification, leakage, etc. of Personal Information handled by us, we have implemented the following technical and organizational security control measures and reviews them on a regular basis.

1. Development of this Policy
   This policy has been established to ensure the proper handling of personal data and to inform you of the contact point for questions and complaints.
2. Establishment of rules regarding the handling of personal data Formulate rules for handling personal data regarding the handling method, responsible persons and their duties for each stage of acquisition, use, storage, provision, deletion, disposal, etc.
3. Organizational security control measures
   Appoint a person responsible for the handling of personal data, clarify the employees who handle personal data and the scope of personal data that they handle, and establish a reporting system to the person responsible in the event of finding facts or signs of violations of laws or handling regulations. Regarding the handling of personal data, we will periodically conduct self-inspections and have other departments audit the situation.
4. Personnel safety management measures
   Regular training for employees on important points regarding the handling of personal data matters concerning confidentiality of personal data are included in the work regulations
5. Physical safety control measures
   In areas where personal data is handled, we will implement measures to manage employee entry and exit and restrict the devices that can be brought in, as well as to prevent unauthorized persons from viewing personal data. Measures will be taken to prevent theft or loss of devices, electronic media, documents, etc. that handle personal data, and measures will be taken to prevent personal data from being easily identified when carrying such devices, electronic media, etc., including when moving within the workplace.
6. Technical safety control measures
   Implement access control to limit the scope of personnel and Personal Information databases handled Implement a mechanism to protect information systems that handle personal data from unauthorized external access or malicious software.
7. Understanding the external environment
   If we store personal data outside of Japan, or if we entrust a third party to store personal data outside of Japan, we will provide separate notification to that effect.

6.1 Cookie Information

Our website uses cookie information to improve convenience, analyze statistical data, and measure advertising effectiveness. A cookie is information that is sent from the server to the individual's browser when the individual visits our website and is stored there. It records information about the pages visited, the date and time of visit, the number of visits, etc., allowing the individual to use the website more comfortably if they access it again. You can refuse to receive cookie information by changing the settings on your browser, but please note that if you do so, you may not be able to use all or part of the services and functions provided by our website.
For the purposes of our marketing activities, we use the following third-party distribution providers, access analysis tools, and marketing automation tools to deliver advertisements to individuals and conduct access analysis based on cookie information.

6.2 Advertisement distribution by third-party distributors

Advertisements for our products are displayed on websites via third-party distribution providers such as Google. The company will use cookie information to deliver advertisements based on the individual's past access to the company's website.
Please see below for the names of the third-party distribution providers used by this project, their privacy policies, how to disable (opt-out of) ad delivery, the information provided, and the purpose for which the information provided will be used. The Company will not take any circumvention measures regarding disabling (opting out of) advertisement delivery.

6.3 Use of Access Analysis Tools

Our website uses various access analysis tools provided by third parties for the purpose of improving our sales activities and website. This tool collects and analyzes information about the actions taken by the individual on our website, such as the URLs of the pages the individual viewed and browser information. This information is collected anonymously and does not identify individuals. However, we may link personal information held by our business with analytical information and use it to understand usage patterns in order to display information that may be useful to the individual. In addition, information collected directly by such businesses will be managed in accordance with the privacy policies established by such businesses.
Please see below for the names of the third-party businesses used by this project, the names of the access analysis tools, the terms of use and privacy policies of those businesses, the information provided to those businesses, and the purpose of use of that information.

6.4 Use of Marketing Automation Tools

Our website uses Zoho Marketing Automation (a marketing automation tool) provided by Zoho Corporation Pvt. to track your visit history and access information for the purpose of understanding our product sales activities and your visits to our website.
We will link the information you have registered via our website when requesting a catalogue or through our inquiry form, as well as information about you obtained through exchanging business cards with our employees, with the cookie information provided by Zoho Marketing Automation, and analyze the data to send you emails tailored to your needs, conduct sales activities over the phone, etc. Information about unknown visitors is recorded anonymously. Please see below for the privacy policy of Zoho Corporation Pvt.

• https://www.zoho.com/privacy.html